Start Rooted:

Communications that grow—for social movements, nonprofits, and changemakers

Work with Us

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Our Approach:

Rooted Communications meets people where they are—and helps them build what’s next.

We believe the way we build movements and the way we communicate should reflect the future we’re trying to grow. When people are overwhelmed, good ideas don’t take root; so we start by creating steadier ground to stand on.

We focus on:

  • Clear, practical systems for planning, creating, and managing content

  • Better ways for teams to work together and make decisions

  • Messaging that helps people feel less overwhelmed and more able to engage

  • Hands-on support for junior staff and stretched communications teams

Everything we do is designed to keep your communications steady, clear, and rooted—so you can do the creative, strategic work that actually moves people — and so your message can grow to meet this moment.

what we feed, will grow

what we feed, will grow

Services

Root

Build systems that reduce overwhelm and make space for creativity.

We design and implement clear systems for:

  • Collaboration and decision-making

  • Content planning and production

  • Project and workflow management

The result: more transparency, less chaos, and a communications operation that actually supports the humans inside it.

Grow:

Support and strengthen your communications team.

We partner with small and growing nonprofit teams to design and execute communications that help organizations reach their goals—while also building internal capacity over time.

This can include:

Direct communications support, such as:

  • Multi-channel campaign planning and implementation

  • Email marketing strategy and production

  • Social media strategy, content development, and scheduling

  • Website content development and updates

  • PR and media outreach

  • Digital advertising and audience targeting

  • Coordinated campaigns across email, social, web, media, and partnerships

Capacity-building support, such as:

  • Coaching junior communications and marketing staff

  • Supporting managers and directors with communications strategy and team structure

The goal is not just stronger campaigns, but stronger teams—so communications becomes more sustainable and effective over time.

Pollinate:

Messaging that helps people feel safe enough to imagine new futures.

We develop messaging strategies that are:

  • Evidence-based and grounded in narrative change

  • Informed by nervous system regulation and real human behavior

  • Designed to cut through overwhelm and build trust

In a moment when people are exhausted and defensive, we help you communicate in ways that open hearts, expand possibility, and invite people into change.

“Sabina is wonderful to work with and so incredibly skilled at what she does. I did not know the first thing about social ads and she came in and made it incredibly easy for my trauma-informed yoga online course to reach a whole new audience. As a small, woman of color owned business that focuses on trauma, I could not be more grateful for the ways in which she has helped me share my work and courses with the world! Not only did she create beautiful imagery to reflect the online courses, but she set everything up seamlessly for me in Facebook. The courses have done SO well and they have reached the hearts of survivors and service providers across the country. As a mom, who works full-time, I am always grateful for anything that makes my life more manageable. I am so excited and grateful to continue to partner with her. She has absolutely changed the framework of my business! "

— Zabie Yamasaki, M.Ed, RYT, Founder, Transcending Sexual Trauma through Yoga